Many of these will apply strictly to horse racing, but we did find some which could be used by Esports bettors. In fact, welcome offers – which can be so useful elsewhere – are completely off the table. There is some room for bookmakers to offer ongoing promotions for existing customers, however. Finally, measures which help bettors protect their own accounts – like two-factor authentication – are welcome.īetting promotions aren’t easy to come by in Australia, due to some strict government regulations. We also like to see firewalls on the bookie’s servers, and a separation between company and customer funds. A sportsbook should help out with this in a few different ways. SSL is a minimum requirement, as is further encryption to protect the transmission of sensitive data. When punters’ real money is on the line, they naturally want to rest assured that it’s being protected.